(Senior) CRM Automation & Lifecycle Manager (all genders)

Start your very own journey – with HolidayCheck! At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen. We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience. As (Senior) CRM Automation & Lifecycle Manager (all genders) , you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals? You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value. Your Tasks Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions Own and optimize journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, conversion rates and revenue Own lifecycle and retention KPIs such as rebooking,…